About me.

Global outlook, local coffee, human-centered everything

Global outlook, local coffee, human-centered everything

Hi, I’m Tanvi—a UX/Product Designer with 4+ years of experience designing for B2B SaaS, healthcare, and sustainability-focused products. I believe great design is where creativity meets strategy—guided by data, shaped by empathy, and focused on solving real human problems.


I love making complex systems feel simple and human. Whether it’s crafting a design system from scratch, running research sprints, or shaping product strategy with PMs, I bring structure, clarity, and intention to every step of the design process. I'm especially passionate about using tools like Opportunity Solution Trees, assumption mapping, and user data to make better, faster decisions that solve real problems.


Over the years, I’ve led UX on data-heavy enterprise tools, helped redesign workflows for accessibility, and facilitated workshops that align teams around user needs. I'm driven by curiosity, collaboration, and a belief that great design lives at the intersection of empathy and strategy.


Originally from India, I studied Interaction Design in Sweden and now live in Oslo. Outside of work, you’ll find me experimenting with analog film or attending design meetups like IXDA—always exploring new ways to grow as a designer.

Hi, I’m Tanvi—a UX/Product Designer with 4+ years of experience designing for B2B SaaS, healthcare, and sustainability-focused products.


I love making complex systems feel simple and human. Whether it’s crafting a design system from scratch, running research sprints, or shaping product strategy with PMs, I bring structure, clarity, and intention to every step of the design process. I'm especially passionate about using tools like Opportunity Solution Trees, assumption mapping, and user data to make better, faster decisions that solve real problems.


Over the years, I’ve led UX on data-heavy enterprise tools, helped redesign workflows for accessibility, and facilitated workshops that align teams around user needs. I'm driven by curiosity, collaboration, and a belief that great design lives at the intersection of empathy and strategy.


Originally from India, I studied Interaction Design in Sweden and now live in Oslo. Outside of work, you’ll find me experimenting with analog film or attending design meetups like IXDA—always exploring new ways to grow as a designer.

Hi, I’m Tanvi—a UX/Product Designer with 4+ years of experience designing for B2B SaaS, healthcare, and sustainability-focused products.


I love making complex systems feel simple and human. Whether it’s crafting a design system from scratch, running research sprints, or shaping product strategy with PMs, I bring structure, clarity, and intention to every step of the design process. I'm especially passionate about using tools like Opportunity Solution Trees, assumption mapping, and user data to make better, faster decisions that solve real problems.


Over the years, I’ve led UX on data-heavy enterprise tools, helped redesign workflows for accessibility, and facilitated workshops that align teams around user needs. I'm driven by curiosity, collaboration, and a belief that great design lives at the intersection of empathy and strategy.


Originally from India, I studied Interaction Design in Sweden and now live in Oslo. Outside of work, you’ll find me experimenting with analog film or attending design meetups like IXDA—always exploring new ways to grow as a designer.

I work across four disciplines

🔍 User research

Understanding people is at the heart of great design. I dive deep into user needs, behaviors, and pain points to inform better decisions.

User interviews

Usability testing

Ethnographic research

Affinity mapping

Surveys & analytics

Competitive analysis

📈 Product strategy

Design isn't just about user impact but also business impact. I align user needs with business goals to create meaningful, scalable solutions.

Opportunity Solution Tree (OST)

Kano Model

Assumption mapping

OKRs

Impact v/s Effort

Lean UX

🧠 Design thinking & facilitation

From sticky notes to solutions, I guide teams through structured creativity, making collaboration both fun and productive

Design sprints

Workshops & co-creation

Storyboarding

How Might We (HMW)

Crazy 8s

Double diamond

🎨 Visual design

Intuitive, accessible, and delightful interfaces. I craft experiences that are as beautiful as they are functional.

UI & interaction design

Design systems

Accessibility & inclusive design

Laws of UX

Scalable design

My go-to book

The Mom Test
Rob Fitzpatrick

Favourite activity

Yoga | Strength training
Active fitness

All time podcast

In Good Company
Nicolai Tangen

New hobby

Photography | Filmmaking | Traveling
Currently exploring filmmaking along with analog photography, especially the vintage film tones for my travel stories

I love talking in visuals so here are some insights into my (non-work) world

Work Experience

JUN 2021 · Present

Senior Product Designer

Ignite Procurement

Led UX design for multiple product teams, driving end-to-end design, conducting research, and using data analytics to inform decisions, while aligning design with business strategy and optimizing workflows.

JAN 2021 · JUN 2021

Masters thesis student

ABB

Designed UX for collaborative decision-making, researching digital assistant proactiveness and analyzing data to refine the final design strategy.

APR 2021 · MAY 2021

Design intern

LEIA

Created user journeys by analyzing pain points and needs, designing prototypes to ensure seamless experiences aligned with business goals.

JAN 2018· MAY 2019

Associate SAP consultant

Birlasoft Ltd.

Customized SAP Fiori Apps and Launchpad for client projects, designing high-fidelity prototypes and supporting senior managers with project execution.

Education

AUG 2019 · JUN 2021

MSc. Interaction Design & Technologies

Chalmers University of Technology

Courses: Design Thinking & Innovation | Prototyping in Interaction Design | Information Visualisation | Critical Topics in Interaction Design | Designing User Experiences | Social Innovation & Entrepreneurship

Jul 2013 · jul 2017

Bachelor of Computer Engineering

Savitribai Phule Pune University

Courses: Pervasive Computing | Smart System Design and Applications | Mobile Computing | Business Analytics | Data Management & Organisation | Software Engineering

Get in touch

Send an email or DM and I'll get back to you asap.

All rights reserved © 2025

Get in touch

Send an email or DM and I'll get back to you asap.

All rights reserved © 2025

Get in touch

Send an email or DM and I'll get back to you asap.

All rights reserved © 2025

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